Validzilla Blog

Articles about email outreach, startup growth, and advanced marketing

Email|7 min read

I doubled my cold email open rates with this ONE tactic

Email deliverability is a huge deal. If your email doesn't get there, what's the point of sending it? Read about this one thing you can do in an hour or two that can double your open rates.
Stuart
Head of Marketing
Email|4 min read

Why you need to verify email addresses so that you don’t ruin your life

Sending cold email campaigns is risky. If you do it wrong, you can cause technical nightmares, like hurting your sender reputation so badly that you can’t even get an email delivered to one of your colleagues at your own company.
Stuart
Head of Marketing
Email|10 min read

Nine tips to improve open rates for your cold email campaigns

The open rate of your cold email campaign is perhaps the most important metric to try to improve. So how do you increase your open rates? Here are some tips from my five years of experience sending cold email campaigns, plus some best practices I’ve learned from others along the way.
Stuart
Head of Marketing
Marketing|6 min read

Three marketing tactics you can do with your list of email leads other than just simply cold emailing them

Cold email marketing is hard. Open rates and response rates can be low because the people who you are emailing don’t know who you are, and they probably don’t care. Wouldn’t it be nice if they weren’t cold emails? What if you could warm them up a little bit, so they know who you are, or at least feel a little familiar with your name and/or company name?
Stuart
Head of Marketing